Services

I help brands find their voice and craft their story across all touchpoints. Whether for a new venture or a business looking for a refresh, I work with the team to establish how to convey their brand narrative through copy and content storytelling.
I help brands find creative, effective ways to leverage editorial in an authentic way. I’m experienced across channels and mediums, including video, newsletters and print assets.
I support brands in defining their voice and creating comprehensive, easy guides to articulate the best delivery.
I craft copy across channels, including social and print collateral, for brands spanning fashion, beauty, travel and hospitality.
I’m an experienced writer with a background covering arts, culture and fashion for a variety of publications as well as brands.
I work with brands on one-off projects, concepting, planning and delivering events, multimedia projects and video series.

Work Samples

Content Strategy / Olivela

I worked with the luxury fashion e-commerce platform with a philanthropic mission to help them craft a content strategy from the ground up, building out editorial franchises that could educate the customer and drive revenue.
Class of 2020 / Soho House

During my tenure as Digital Editor, I planned and executed a special multimedia project celebrating members who found opportunities during the 0pandemic to push the needle. The digital initiative spotlighted 10 international members, including Rosh Mahtani and Aurora James, with an individual video profile and accompanying written piece, as well as a portrait by artist Joe Cruz. See the project here.
Imperial Riding School / 01-20

I worked with brand strategy agency 01-20 to craft a tone of voice guide for this Vienna hotel that marries historic character with sophisticated charm. I then went on to deliver all website copy for the property.